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Tools for Teachers

What the Heck Is a Hashtag?

Our business and yoga experts explain hashtags, and how to use them in social media posts to effectively to grow your yoga business.

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If you think #hashtags, also commonly known as the pound sign, are just these things we press on the phone after we enter our credit card numbers… well, keep reading because there’s a lot to learn.

See also To Tweet, or Not to Tweet?

Hashtags have invaded the social media world in a major way. And learning to effectively use them can be a game changer for increasing your digital reach and brand awareness. But let’s be clear about some important hashtag distinctions. Not all hashtags work exactly the same way. Here’s what you need to know:

Hashtags that Add Emotion and Tone to Social Media Posts

Some hashtags, what we have termed here emphasis hashtags are simply used to give a post a certain tone and add a little emotion—think of emphasis hashtags as the Emojis we use on our phones when sending text messages—or emoticons we use in emails or smiley faces we used in old-school hand-written notes… 🙂 But instead of a little icon, a hashtag is a word followed preceded by the # sign. Example: let’s say you just had a horrible experience at a restaurant, you could post something like this: Just ate the worst breakfast ever #OMG #worstmealever #wasteofmoney. In this way, you are adding humor and your own voice to your post with an emphasis hashtag.

See also A Yoga Teacher’s Guide to Social Networking

justin michael williams office yoga bakasana crow pose

Smart Literal Hashtags that Drive Conversation

Another hashtag type is the smart hashtag. We use these hashtags when we want our posts to be searchable in the social media world. If I post something about yoga, and I use the hashtag #yoga, then when anyone searches for yoga-related posts, and they type #yoga, my post will show up among the community of posts about the same topic. There are thousands of people searching for hashtags about yoga-related topics on social media. ��Think of the keywords that you should use to appear in front of the audience that is searching for you and use these keywords in your next post.

Unclear on hashtags? Watch our Social Media Video Tutorial

If you’re still feeling unclear about hashtags, watch our short video explaining everything in detail.

Comment and let us know if you are feeling empowered to use #hashtags. Post something on Twitter, Instagram, or Facebook, using #YJBusinessofYoga to show us what you’ve learned about growing your yoga business on social media.



Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at

Karen Mozesis a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit