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Tools for Teachers

Social Media for Yoga Teachers: What Works + What Doesn’t

Our business of yoga experts have five tips for taking your marketing to the next level.

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When used skillfully, social media is a powerful tool that can help build your yoga business in the most incredible ways. This article and video cover the top tips for yogis to help you stop wasting time online and start connecting with your audience in a way that actually impacts your business.

See alsoTo Tweet, or Not to Tweet?

Tip 1: Post regularly. Consistency is key.

Think of your activity on social media as tending to a garden. If you plant seeds in a garden but only water them when you’re feeling inspired or whenever you remember, what will those seeds produce for you? On the other hand, if your garden is tended to regularly—even when you’re tired or out of town—you will reap its fruits and beauty. Social media works similarly. Your online audience responds to rhythm and consistency, so choose a posting frequency and stick to it. We are not suggesting that you become a social media addict—even three posts per week on Facebook can be sufficient. Decide how often you are going to tend to your online audience and commit.

See alsoShould Yoga Teachers Use Business Pages or Personal Profiles on Facebook?

Tip 2: Post useful, relevant, and valuable information.

Do not think of social media as a place to “promote.” Instead, use social media to provide useful, relevant, and valuable information that can impact and enhance your students’ lives just as much as you do when you teach in the yoga room. Social media is an opportunity to give and serve.

Ask yourself, “What does my audience care about?” Your posts should reflect the primary interests of your students and the authentic power of your teachings. Spirituality? Mythic Stories? Music playlists? Healthy recipes? Think about what your students care about most and post about it regularly.

See alsoWhat the Heck Is a Hashtag?

Tip 3: Use the 3:1 Ratio.

Tip 2 does not mean you should never promote your offerings. Simply create a healthy ratio between non-promotional posts and promotional posts; we recommend 3:1. For every one promotional post you share, aim for three completely non-promotional posts.

By creating effective messages that your students actually care to read, you build trust with your audience. This trust is what ultimately influences purchase decisions. When your students trust you, they’ll be more likely to attend your workshops, retreats, and events.

Tip 4 + Tip 5:

Watch this video to see two more crucial points that all successful yoga teachers should know to build a following on social media.

We want to hear from you! Post on Facebook or Tweet to us at @thisjustin_ and @karenmozes and let us know what kind of valuable content you can offer to your students.



Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at

Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit