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Tools for Teachers

Yoga Teachers’ Secret Weapon to Building an Email List

YJ's Business of Yoga experts have tricks for growing your email list to stay connected with your community.

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Building an email list is a yoga teacher’s most valuable business asset. With a strong list, teachers are able to stay connected with their community, make offers, and share great value through newsletters and email campaigns. If you���ve tried asking students to sign up for your email list at the end of class before and found that most did not volunteer their information, you may be wondering how to grow your list.

See alsoSocial Media for Yoga Teachers: What Works + What Doesn’t

The Secret to Growing Your Email List as a Yoga Teacher 

When you offer students a gift in exchange for their information, they will be more likely to sign up. And the better the gift, the greater the chances your students will say yes. To make a signature gift enticing, it should only be available to those who attend your classes and sign up for your email list.

In our video below we give you three tips for creating the best and most alluring signature gift. The first of these three rules is making sure your gift is of high value. The gift should give your students a real taste of what you have to offer, and it should be something that your students would actually want to buy. Remember that investing a little time and creativity in creating your gift will pay off in dividends over the long run.

This gift can also be a great opportunity for you to display your other skills. Think things that you may not have a chance to share in a typical public class. Examples may include your favorite detox, your top ten natural beauty products, a guided meditation, a quick morning practice video, your favorite Spotify list, etc.

See alsoShould Yoga Teachers Use Business Pages or Personal Profiles on Facebook?

How to Create a Signature Gift for Your Yoga Students

Watch this video for our tips for creating a great signature gift and the pitfalls to avoid so your list can grow healthy and strong! Comment and share your insights and ideas on gifts you have created for your community. You can post on Facebook or Tweet to us at @KarenMozes and @Thisjustin_.

See alsoTo Tweet, or Not to Tweet?



Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at

Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit