When Beyond Yoga clothing line founder Jodi Guber got married in December 2010, it was an amazing and joyful experience—one that she hopes to share with someone else. So, she’s giving her extravagant Vera Wang dress (at left, and worth an estimated $10,000) away to one very lucky bride in hopes that her good luck in life and love will transfer to another lucky bride, and so on.
For Guber, giving the dress to someone who might not have the means to buy it for herself is a way of sharing her yoga.
“Yoga to me is more than just a physical activity that happens on the mat—a way of life, it’s how you treat people, how you view the world,” Guber told Buzz. “Paying it forward is a way of participating in yogic way of being, giving back, supporting and helping other women, empowering other women.” The idea of yoga in life is a key concept in the Beyond Yoga brand, she said.
To enter the contest, the Beyond Beautiful Bride Giveaway, brides should send their information and story to the company by Jan. 31. Guber and the Beyond Yoga staff will choose one bride whose story speaks to their hearts. Authenticity and integrity are two characteristics Guber said she’d look for in the entries.
The winner will be notified on Feb. 14. For details visit the Beyond Beautiful Bride Giveaway.