Yoga Aid Founder Shares Story With Forbes

Clive Mayhew explains his transition from business success story to founding a nonprofit that brings yoga to in-need populations around the globe.

Most people can’t leave their day jobs to pursue something more aligned with their yoga practice. But that doesn’t mean they can’t make choices to shift their lifestyle, Yoga Aid founder Clive Mayhew told Forbes in a recent interview.


“I suggest that they ask themselves the following question like we did: How much money do we need for the lifestyle we have and want to maintain? And then hopefully at some point they can understand that they have more than enough money to have a fantastic life and also to give,” he said.

Yoga Aid is all about giving. The non-profit supports programs like Baron Baptiste’s The Africa Project and through challenges that enlist yoga students worldwide to raise money in their communities.

How does someone go from a life in business making lots of money to a life of giving to help others in need? Yoga changed Mayhew’s views on the world.

Mayhew, who first practiced Bikram Yoga and then Baptiste Power Yoga, was an executive at Netscape and CDNow before he left his high-stress career to co-found Yoga Aid. He and his wife, Eriko Kinoshita, who left a stressful career as an investment banker, met at a yoga retreat in Australia. It was on a trip to India in 2006 that they decided it was time for a life change. They founded Yoga Aid. “We realized we wanted to do things for ourselves and for others, that we didn’t need to be part of the corporate game anymore,” Mayhew told Forbes.

Has yoga changed your views about giving, too? The 2012 Yoga Aid World Challenge will be on Sept. 9, and the goal is to have 20,000 participants and raise $1 million for charities around the world. Visit for more information.