Yoga On Demand

Time Warner launches a cable TV channel devoted to yoga and other wellness programming.

Last week we reported that the yoga studio industry (along with Pilates) found itself among the top 10 fastest-growing industries in the US. Now, massive media corporation Time Warner Cable is jumping on the yoga-and-wellness bandwagon, recently introducing a new channel to its digital cable customers in the confidence that both yoga and the current trend in health consciousness are here to stay. Called Health on Demand, the channel provides 24-hour access that includes content from healthy lifestyle media outlets like Cooking Light and Gaiam TV.

Along with healthy eating tips and recipe makeovers from Cooking Light, the Health on Demand channel will feature Gaiam TV segments on getting fit and reducing stress, including the programs Daily Yoga and Pilates Energy.