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(San Francisco, CA) October 18, 2012—Active Interest Media (aimmedia.com, AIM), today announced that effective Jan. 1, 2013, Yoga Journal’s rate base will increase to 375,000 from 350,000, and Vegetarian Times will increase to 315,000 from 300,000. This is the second recent increase for Vegetarian Times—in January 2012, the magazine’s rate base increased from 275,000 to 300,000 from the year prior.
These rate-base increases reflect a long upward-trend of consumer interest in healthy living. According to the 2012 MRI Spring Study, the number of people practicing yoga in the U.S. is now 16.3 million, up from 13.7 million or 19.1 percent over the past year. In addition, the number of vegetarians in the U.S. is now 1.98 million, up from 1.72 million or 14.8 percent over the past year. These strong consumer trends are leading to an increase in circulation for both magazines.
“Both magazines have loyal and long-term subscribers,” says Bill Harper, vice president and publisher for AIM’s Healthy Living Group. “This combined with the growth of both of our underlying markets have caused increases in newsstand sales and digital subscriptions.”
About Yoga Journal:
Yoga Journal (yogajournal.com) is the most widely read yoga magazine in the world. The magazine, founded in 1975, now has 10 international editions, holds four major conferences a year, and produces many best-selling yoga DVDs. Yoga Journal is now available on the iPad, Nook and Kindle Platforms.
About Vegetarian Times:
For more than 35 years, Vegetarian Times (vegetariantimes.com) has been at the forefront of the healthful-living movement, providing recipes, expert wellness information, and environmentally sound lifestyle solutions to vegetarians, vegans, and non-vegetarians alike.
About Active Interest Media:
Active Interest Media, Inc. (aimmedia.com), is a consumer enthusiast media company based in El Segundo, Calif., that serves a base of loyal constituents through print, events and online products.
In addition to its Yoga Journal and Vegetarian Times, the company also publishes dozens of magazines and websites in five market segments: Marine, Outdoor, Equine, Healthy Living, and Home Buyer. Publications include Backpacker, Better Nutrition, American Cowboy, Log Home Living, Climbing, Black Belt and Yachts International, and Horse & Rider. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world.
The company was formed in October 2003 by Efrem “Skip” Zimbalist III and the private-equity investment firm Wind Point Partners.
Dayna Macy, 415-591-0729