Add Humor to Your Yoga Classes
Add some humor and lightness to your classes and you may see your business boom.
Business of Yoga
Business of Yoga
From social media tutorials to brand-building tips, get expert advice on taking your yoga business to the next level.
From social media tutorials to brand-building tips, get expert advice on taking your yoga business to the next level.
Social Coupon Sites & Yoga
Check out Sage Rountree's author page.
For Success . . . or Sanity
Check out YJ Editors's author page.
Licensed to Teach
Check out Molly M. Ginty's author page.
Catching a Studio’s Attention
Check out Sage Rountree's author page.
The Yoga-Wellness Connection
Check out Jodi Mardesich's author page.
How to Promote Yourself as a Yoga Teacher
Check out Sage Rountree's author page.
Beware of Germs
Check out Molly M. Ginty's author page.
12 Strategies for a Booming Yoga Retail Business
Adding retail sales to your studio or private business can boost sales—or create headaches. Experts weigh in on retail success strategies.
Facing Uncertain Economic Times
Check out Jodi Mardesich's author page.
The YJ Interview: Ian Lopatin
Hip-hop yogi and Spiritual Gangster founder Ian Lopatin talks about Bikram, the beat, and making yoga more American.
When Thieves Come Knocking
Check out Melissa Garvey's author page.
Marketing 101
Check out Sage Rountree's author page.
Marketing Yoga the Yogic Way
Check out Dan Charnas's author page.
Substitute Solutions
Check out Dan Charnas's author page.
Balancing Business and Karma
Check out Meghan Searles Gardner's author page.
Babysitting at Yoga Studios
Check out Sage Rountree's author page.
Meet the Innovators: Mary Dunn
One of the earliest American Iyengar teachers, Dunn was instrumental in introducing Iyengar to this country.
Dealing with Medical Emergencies
Check out Sage Rountree's author page.
Playing the Gender Game
Check out Sara Avant Stover's author page.
Something for Nothing?
Check out Dan Charnas's author page.
Getting Creative with the Competition
Check out Sara Avant Stover's author page.
Yoga in Schools
Check out Jodi Mardesich's author page.
The Rise of Eco-Friendly Yoga Studios
Find out why creating an eco-friendly yoga studio is becoming a popular business practice of ahimsa, non-harming.
Teaching Yoga in the Workplace
Check out Jodi Mardesich's author page.
Sell Out Your Yoga Retreat
Pay attention to the business details when planning a yoga retreat.
Beyond the Studio: Retreats Part I
Check out Jodi Mardesich's author page.
So You Want to Be a Yoga Therapist?
How much training do you need? It depends on the scope of the problems you treat and your prior experience.
Financial Factors to Consider Before You Become a Yoga Teacher
Plus advice on how to supplement your income.
Branding a Style of Yoga
Check out Michael H. Cohen JD MBA's author page.
The Yoga Teacher’s Employment Contract – Part 3
Check out Michael H. Cohen JD MBA's author page.
The Yoga Teacher’s Employment Contract, Part 2
Check out Michael H. Cohen JD MBA's author page.
The Yoga Teachers Employment Contract, Part 1
Check out Michael H. Cohen JD MBA's author page.
Ethics, Adjustments, and Cathartic Release
Check out Michael H. Cohen JD MBA's author page.
Insurance and Dually Trained Yoga Teachers
Check out Michael H. Cohen JD MBA's author page.
How Integrative Medicine May Affect Yoga Teaching and Business
Check out Michael H. Cohen JD MBA's author page.
The Ethics and Liabilities of Touch
Check out Michael H. Cohen JD MBA's author page.
The Legal Implications of Health Advice, Part 2
Check out Michael H. Cohen JD MBA's author page.
Speaking Mindfully: The Legal Implications of Health Advice, Part I
Check out Michael H. Cohen JD MBA's author page.
Should Yoga Studios Ask Students to Sign a Liability Waiver?
Check out Michael H. Cohen JD MBA's author page.
How to Open a Yoga Studio, Part 8: Are You the Right Fit?
Check out Constance Loizos's author page.
Attracting Top Teachers
Check out Constance Loizos's author page.
Promoting Your New Studio
Check out Constance Loizos's author page.
How to Open a Yoga Studio Part 5: To Partner, Or Not to Partner
Check out Constance Loizos's author page.
How to Open a Yoga Studio, Part 4: Researching Your Lease
Check out Constance Loizos's author page.
How to Open a Yoga Studio Part 3: Location, Location You Get the Picture
Check out Constance Loizos's author page.
How to Open a Yoga Studio Part 2: Naming Your Baby
Check out Constance Loizos's author page.
How to Open a Yoga Studio, Part 1: Create a Business Plan
A business plan can help you determine your goals, select a suitable location, and anticipate the unforeseen.
10 Places to Teach Yoga Besides the Studio
New yoga teachers, this checklist is your friend. Find your yoga niche—by thinking beyond the studio—and begin planning to build your classes.